STRVE’s inception started as an outwards projection of the ideology of trying to become the best version of ourself. The brand’s purpose was not just to sell clothes, but rather to tell the story of the journey.

Each aspect of STRVE aims to bring forth this story in a phsycial manifestation. It is a community. It is a lifestyle.

STRVE started at a time that I was in the most vulnerable position of my life. I felt lost, un-motivated, un-inspired. STRVE originated as a way to outwardly project what I am feeling on the inside. It was a way to inspire myself. To light my soul on fire with something I can dive head first into and become obsessed with. It is a culmination of pain, suffering, anxiety, and all the darker emotions to ultimately lead you to believe that you have to just save yourself.